Travis Kelce and Taylor Swift weren’t the only ones in the spotlight at Super Bowl LVIII. Lindor Chocolate took the top spot of Gopuff Brand Bowl after a 231% increase in units sold after its “Life is a Ball” commercial aired, the online merchant revealed Tuesday.
Convenience-store items that earned the biggest boost after their television ads ran included Starry and Nerds’ commercials, the Philadelphia-based e-commerce company said. Tied for second place, these brand’s products saw an 186% increase in sales.
This year’s runners-up include Reese’s, which Gopuff says sales increased 70% immediately after its commercial for Reeses’s Caramel Big Cups aired. And Gopuff saw sales increase by nearly 60% after Dove’s commercial aired. Rounding out the top performers, Gopuff reported Poppi’s commercial drove a 66% increase in sales, M&Ms a 48% increase and Oreo a 40% increase.
“Spots during the Big Game are among the most expensive ads available—but it’s difficult to leverage those commercials to drive immediate sales or measure the immediate impact of that huge investment,” said Daniel Folkman, Gopuff’s senior vice president of business. “That’s where Gopuff comes in. With direct access to data and the ability to deliver products to customers instantly, Gopuff is uniquely able to leverage sales data to determine the efficacy of ads in real-time and draw distinctive insights into consumer behavior and consumption habits.”
Throughout the Big Game on Sunday, Gopuff tracked purchases of advertised brands in the hour following that brand’s commercial. Percent changes are based on units ordered one hour before compared to units ordered in the hour after the commercial aired.
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