Snacks & Candy

Pop-Tarts Snickerdoodle Flavor to Be Rolled Out in May

‘Who needs a cookie jar when you've got a toaster?’
Snickerdoodle Pop-Tarts
Photograph courtesy of Kellogg

BATTLE CREEK, Mich. — Kellogg's Pop-Tarts is rolling out its new Snickerdoodle flavor in May, which combines a snickerdoodle-flavored filling with a cinnamon-sugar topping. The snack will be the third addition to the brand’s cookie lineup that already includes Frosted Chocolate Chip and Cookies & Creme.

“We know our fans love a 'dessert for breakfast' moment, so Pop-Tarts continues to deliver crazy-good flavors that capitalize on this trend with our pie, doughnut and cake-themed lineups already on shelves,” said David Greci, senior brand manager of Pop-Tarts. “This spring, we'll complete the cookie trifecta with this delicious new Snickerdoodle flavor. Besides, who needs a cookie jar when you've got a toaster and a box of Pop-Tarts?”

Snickerdoodle Pop-Tarts will be available in an eight-count box for a suggested retail price (SRP) of $3.19.

Battle Creek, Mich.-based Kellogg Co. produces Pop-Tarts, as well as Pringles, Cheez-It, Kashi and several other convenience food brands.

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