Stryve Foods, a Plano, Texas-based air-dried meat snack company, is expanding its distribution further into the convenience-store channel.
While Stryve’s Vacadillos branded snacks were already offered in 7-Eleven and Speedway, the company is now entering TravelCenters of America, Royal Farms, Circle K in select regions, Kum & Go, Hutchinson Oil, Murphy USA, Plaid Pantry, Cal’s Convenience, CEFCO, Enmarket, G&M Oil, GetGo, Jacksons Food Stores, NEXCOM, Parker Co., Pilot/Flying J, QuickChek, Refuel, Sunoco, Town Pump, Vintners and United Dairy Farmers.
Stryve Foods air dries its meat products, transforming them into a format called biltong, which are lean, clean and better for you, Chris Boever, CEO of Stryve, told CSP in February. The company was formed in late 2017, and the concept contrasts the traditional jerky and stick segment and is unique to the category, he said.
Along with Vacadillos, Stryve has two additional brands, Braaitime and Kalahari.
“With each one of those brands, we have clear segmentation for different types of consumers, different flavorings and different positioning that we believe is going to help redefine the category in a way that brings not just protein and convenience, but also a health and wellness positioning,” Boever said.
The channel expansion is an important part of Stryve’s growth agenda, as it aims to cater to the needs of health-conscious customers who desire wholesome options without compromising on taste or convenience, according to the company.
“We are thrilled to expand our distribution in the convenience-store channel,” said Boever. “This provides us important momentum towards our growth agenda, allowing us to reach a broader audience and provide consumers with healthier snacking options that taste fantastic. We believe that everyone deserves access to convenient and nutritious snacks, and this expansion helps us fulfill that mission.”
The expansion builds upon the brand's existing distribution network, which includes mass merchandisers, drug stores, grocery stores, online platforms, natural channel stores and other select retailers.
Stryve has keto and paleo diet friendly products that are made of beef and spices, are never cooked, contain zero grams of sugar and are free of monosodium glutamate, gluten, nitrites and preservatives. Its product portfolio consists primarily of air-dried meat-snack products marketed under the Stryve, Kalahari, Braaitime and Vacadillos brand names.
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