NEWTON, Mass. — “Will it play in Peoria?” they used to ask. The metaphor taken from a Horatio Alger novel was often asked by those in marketing and promotions eager to appeal to middle America in the drive to satisfy as many consumers as possible with a musical, a play or … a candy bar.
As Halloween nears, it’s curious to see what types of candy “play” in convenience stores during the spooky quasi-holiday. So it was interesting to see customer-experience firm Paytronix address the issue in a recent blog post by Marketing Communications Director Chuck Tanowitz.
“Here at Paytronix, we looked to the data to help us find the top sellers,” he wrote. “We examined c-store transactions for the last year to come up with the definitive top 10 candy list for Halloween 2021. We even looked back at last October to make sure that our data matches. And it does!”
Here’s what “plays” in c-stores in the build up to Halloween, based on Paytronix analysis:
10. Reese’s Fast Break
9. Hershey’s Chocolate Bar
6. M&M’s special flavors
4. Kit Kat
1. Reese’s Peanut Butter Cups
Based in Newton, Mass., Paytronix is a provider of software-as-a-service customer experience management products for restaurants and convenience stores. Paytronix works with more than 500 brands across 30,000 locations.
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