Technology/Services

Casey’s Rewards Surpasses 5 Million Members

Retailer launched app in early 2020
convenience store loyalty
Photograph courtesy of Casey's

ANKENY, Iowa — Casey’s General Stores Inc. recently surpassed 5 million members enrolled in its loyalty program, Casey’s Rewards. After more than two years since launching, the program provides millions of Casey’s guests across 16 states the ability to earn points on purchases and redeem them for Casey’s Cash, fuel discounts or a donation to a local school of their choice.

  • Casey’s is No. 3 on CSP’s 2022 Top 40 update to the 2021 Top 202 ranking of c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and CSP Daily News.

“Casey’s Rewards is driving meaningful value for our guests and is a key piece to the strategic plan our company has been executing on the past two years. The number of guests who have joined our program demonstrates that if you’re shopping at Casey’s, you should be earning points with Casey’s Rewards—and we are thrilled with our guests’ response,” said Darren Rebelez, CEO and president of Casey’s. “Thank you to our store leaders and team members who engage with our guests every day to keep Casey’s Rewards top-of-mind and build true loyalty through serving our guests.”

The loyalty program is delivered through Casey’s mobile app. In addition to earning points, customers can take advantage of program benefits like special offers and bonus points, as well as getting a free large pizza after purchasing 10.

“Casey’s Rewards is a digital-first program, which adds to its accessibility and the quality of our member data,” said Art Sebastian, vice president of digital experiences for Casey’s. “Our members are highly engaged—about half of our members shop using Rewards in our stores every month—providing us with information and feedback that enables us to further personalize their experience. We are leveraging our marketing technology capabilities to ensure we make every interaction with our guests as relevant as possible.”

In addition to the ability to order Casey’s pizza, the app gives customers access to special offers and discounts on the things they buy every day. Members earn points on every order, and they can use their phone number to earn points in-store and at the pump.

“Our guests are at the center of everything we do. We’re always looking for ways to make shopping easier and to offer more savings to our guests. Casey’s Rewards gives them another reason to choose Casey’s. We listened to our guests and built a program with the benefits and features they told us were most important,” said Sebastian.

Casey’s is a Fortune 500 company operating more than 2,400 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Guests can enjoy pizza, doughnuts and a wide selection of beverages and snacks.

Casey’s Rewards enables customers to earn and track points on eligible purchases, any way they shop at Casey’s—in-store, online, at the pump or over the phone. As soon as customers earn 250 points, they can redeem them in a variety of ways, including converting points into Casey’s Cash, which can be used to pay for items inside the store, redeem points for cents off of fuel or turn points into a donation to a local school of their choice.

Ankeny, Iowa-based Casey's operates more than 2,400 convenience stores in 16 states.

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