Crosby’s Launches Rewards App

System from Paytronix includes point collection and discount clubs
my Croshy's rewards

LOCKPORT, N.Y. Crosby’s Convenience Stores is launching its new customer reward program, My Crosby’s Rewards on Sept. 15. It will be available for shoppers at all 81 Crosby’s locations across western New York and northwestern Pennsylvania.

The chain created the My Crosby’s Rewards program in partnership with Paytronix, a national provider of rewards programs. Through the program, members can earn points on purchases of food, fuel and most other merchandise at all Crosby’s locations. Every gallon of fuel purchased earns a member five points, while every dollar spent on items in store will earn 10 points, though some exceptions apply. They can redeem points for in-store rewards using Crosby’s new mobile app or online at the Crosby’s website. Customers can download the mobile app can from the Apple App Store or Google Play.

“We’ve always offered a great range of prepared foods, friendly service and great prices that have brought customers in, but with our new My Crosby’s Rewards Program, we can give something back to our most loyal customers,” said Doug Galli, vice president of Crosby’s Stores. “We look forward to helping our customers save on their everyday needs and provide rewards and discounts on the products and services they use most.”

When the program launches, every new registered member will receive 10 cents off their first three gas fillups within 90 days of registration, and will also have access to members-only pricing on Crosby’s coffee and f’real frozen beverages. Crosby’s is also working with vendor partners to offer surprise rewards and bonus points for program members. In addition, Crosby’s will feature a “reward yourself” catalog of snack and beverage treats such as Coffeehouse coffee, fountain soda, Reese’s Peanut Butter Cups, Crosby’s Signature cheese pizza and other items. In addition, members celebrating a birthday with Crosby’s will receive a special birthday surprise.

Members in the My Crosby’s Rewards program can also take advantage of several “clubs” that will offer purchase rewards on specific Crosby’s Signature products, including prepared foods:

  • Hot or Cold Dispensed Beverages: Buy seven, get the eighth free.
  • Crosby’s Made-to-Order Whole Subs: Buy eight, get the ninth free.
  • Perry’s Ice Cream Pints: Buy seven, get the eighth free.

Using the new Crosby’s mobile app, customers will be able to keep track of their point balance, select their preferred store and even access information for any individual location, including the prepared food menu and hours. Users can also place a call to a store from the app or request directions to the nearest Crosby’s location. The Crosby’s mobile app will also provide a platform for the addition of other new features such as online ordering, which will be coming soon to further enhance the member experience, the company said.

Newton, Mass.-based Paytronix Systems powers the customer relationships for many restaurant, retail and convenience-store brands.

Crosby’s, a division of the Reid Group, is based in Lockport, N.Y. The company operates 81 Crosby’s c-stores. The Reid Group, founded in 1922, is a full-service independent motor fuel marketer providing a comprehensive range of products and services for retail motor fuel outlets and convenience stores. The company services retail and commercial customers. Reid Petroleum Corp. is No. 79 in CSP’s 2020 Top 202 list of c-stores by store count.

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