Technology/Services

Delek US to Bring Touchless Checkout to Its C-Stores

Part of ‘comprehensive innovation strategy’ to improve customer experience
Photograph courtesy of Mashgin

BRENTWOOD, Tenn. — Retailer Delek US will roll out touchless self-checkout to more than 70 of its convenience stores in Texas this summer, part of “a comprehensive innovation strategy” by the company’s DK chain to improve the customer experience.

The company has selected Mashgin to provide the frictionless, artificial intelligence (AI)-powered self-checkout technology to the stores across Texas by late summer. Delek customers will be able to walk in, select the items they want, place them on the Mashgin kiosk tray and have all items instantly recognized and simultaneously totaled in less than half a second, without the need to look for and scan barcodes, the company said.

Customers can use mobile pay, credit or debit card to complete their transaction with Mashgin without touching anything but their purchase and form of payment, and can be on their way in as little as 10 seconds, the company said. (See video below.)

“The Mashgin touchless experience in Delek’s DK stores truly supports our mantra of ‘making your day a little easier.’ This mantra is prominent on the front signage of all of our new and reimagined stores as a commitment to our brand promise,” said Tony Miller, executive vice president of Delek US. “Mashgin’s autonomous self-checkout is 300% faster, frictionless and social distance-friendly. Mashgin is the first initiative of a comprehensive innovation strategy Delek is employing to create a unique shopping experience for its customers.”

Mashgin’s Touchless Checkout System leverages proprietary computer vision technology to decrease queue wait times, increase total transactions and enhance customer experience, the company said. It added that Mashgin easily integrates with current store layouts and helps to balance operational efficiency and financial optimization.

“We are extremely excited to help Delek innovate the convenience-store experience for their customers," said Jack Hogan, vice president of strategic partnerships at Palo Alto, Calif.-based Mashgin. “Mashgin helps to ease consumer stress and the anxiety by making self-checkout contactless and extremely fast. By applying computer vision to checkout, Mashgin doesn’t just make convenience stores safer and faster, it makes them more convenient than ever as customers can get in and out of a store in under a minute.”

Delek US Holdings Inc., Brentwood, Tenn., is a diversified downstream energy company with assets in petroleum refining, logistics, asphalt, renewable fuels and convenience-store retailing. The c-store retail business operates 253 convenience stores in central and west Texas and New Mexico.

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