Dover Fueling Solutions, Grubbrr Partner on Self-Ordering Tech for C-Stores, Gas Stations

DX Market will let customers buy food and other products while pumping gas
Woman pumping gas
Image: Shutterstock

Dover Fueling Solutions (DFS) is partnering with Grubbrr, a provider of self-ordering technology, to launch the self-ordering solution DX Market.

DX Market will be powered by Boca Raton, Florida-based Grubbrr in the DFS Anthem UX platform on the Wayne Ovation fuel dispenser, Downers Grove, Illinois-based Dover said.

The self-ordering technology will generate increased revenue for fuel retailers by allowing customers to order food and shop while pumping gas, Dover said. Dover Fueling Solutions, a part of Dover Corp., is a global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience-store industries.

The technology also will let retailers offer customizable promotions and upsell opportunities with video and static content, DFS said. “This cutting-edge experience delivers on the transgenerational consumer expectation that fueling stations are becoming increasingly automated and featuring more self-checkout options,” DFS said.

“DFS Anthem UX is a powerful tool for retailers to drive foot traffic into their stores and increase sales for promoted items,” said Kurt Dillen, vice president of global business development at DFS. “Integrating Grubbrr’s self-ordering technology into DFS’ Anthem UX platform, DX Market will enable customers to make purchases before stepping into the store, allowing for a quicker, more streamlined experience and increased satisfaction.”

Sam Zietz, CEO of Grubbrr, said that to maximize profitability, merchants must reduce friction in the checkout process and engage consumers in new and innovative ways. “Our software is designed to streamline the ordering process and provide a seamless customer experience, creating a one-stop-shop solution that empowers retailers to grow revenue through improved consumer retention and increased basket size,” he said.

Consumers expect frictionless shopping experiences online and in stores, said Farshad Tafazzoli, chief strategy officer at Grubbrr. “We’re honored to be selected by DFS as their self-ordering solution to enhance consumer convenience."

The technology initially will roll out in select fuel stations across the United States, with plans for global expansion in the future, Dover said.

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