Technology/Services

Gulf Launches Payment-App Marketing Push

Consumers can unlock deals by using Discover card through mobile wallet

WELLESLEY HILLS, Mass. -- Gulf Oil and Discover Financial Services recently launched an advertising campaign to promote the new Gulf Pay app that allows users to link their Discover card as the preferred payment method.

By downloading the free Gulf Pay app and linking a Discover card within the app’s wallet, users will automatically start saving 15 cents off on each gallon of gasoline (up to 20 gallons per visit for a total of 18 visits) when using their Discover card for payment at participating stations throughout New England and New York. The campaign began July 13 and will run through Oct. 15.

Gulf Pay, like a digital wallet, allows users to link their Discover card and securely pay at the pump with their mobile phones via token encrypted data. Users can also use the app to locate the closest Gulf station, access live pricing and reliable directions and view station offerings.

"By teaming up with Discover this summer, we can provide increased security and exclusive savings to an already loyal and growing group of existing cardholders with Gulf Pay," said Marg McDonnell, senior director, credit card operations, Gulf Oil. "This campaign allows us to incentivize more motorists to choose Gulf and Discover, and ultimately drives more traffic into our stations."

The program is supported by advertising from both Gulf and Discover. The support comes from promotional materials at participating stations, digital and radio advertisements in the New England market and targeted email and social messaging.

"Discover is always looking for new and innovative ways to give our card members the best possible experience," said Andrew Hopkins, vice president of portfolio marketing for Discover. "We want to encourage new and existing Discover card members to add their Discover card to Gulf Pay and take advantage of this generous offer."

The Gulf Pay app launched in both the Apple App Store and Google Play stores in June and is currently accepted at participating Gulf retail fuel locations throughout select New England and New York markets.

Wellesley Hills, Mass.-based Gulf Oil is a diverse refined products terminal, storage and logistics business and a leading distributor of motor fuels in the United States.

Discover Financial Services, based in Riverwoods, Ill., is a direct-banking and payment =-services company. Since its inception in 1986, the company has become one of the largest card issuers in the United States.

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