Technology/Services

Heartland Introduces Mobile, Online Ordering for Restaurants

Partners with ToGoTechnologies to offer convenient solution

PRINCETON, N.J. -- Heartland Payment Systems, the nation's fifth largest payments processor and a leading provider of merchant business solutions, has introduced a mobile and online ordering solution for restaurants and foodservice retailers of all sizes. Heartland Mobile & Online Ordering, in partnership with ToGoTechnologies, provides restaurateurs and consumers a convenient ordering experience that has previously been available only to large restaurant brands and their customers.

Heartland (CSP Daily News / Convenience Stores / Foodservice / Technology)

"Restaurants are looking for a competitive mobile ordering solution that will match the functionality that major restaurant companies are bringing to market, while minimizing the operational impact of adopting this new technology," said David Gilbert, president of Heartland's hospitality group. "Restaurants also want to respond to growing consumer demand as well-known restaurant brands engage in marketing activities to shift consumer behavior towards placing more orders via smartphones, tablets and computers."

Heartland Mobile & Online Ordering automates the ordering process, saving restaurant operators time and money. The solution's functionality reduces the manual processes of servers taking orders by phone, entering orders into a point-of-sale (POS) system and manually processing payments. As a result, restaurants see increased throughput of incoming orders and improved sales, Heartland said.

The technology is powered by cloud-based customizable templates that allow Heartland to offer restaurants a competitively priced and branded "white-label" mobile app, advanced responsive web ordering and a suite of reporting and analytics tools. In addition, options including takeout, delivery, curbside pickup, catering, order from the table and gift and loyalty are all built in, so operators can activate the features they want to grow their business.

In turn, this feature set provides users with convenient ordering and pay ahead options as well as opportunities for tailored engagement with their favorite restaurants.

"Mobile applications that are easy for restaurants, their employees and their customers to learn and use is key to increasing engagement with these products," Gilbert said.

Heartland Mobile & Online Ordering is now available through Heartland's national sales force of more than 800 relationship managers.

Princeton, N.J.-based Heartland delivers credit, debit and prepaid card processing, mobile commerce, e-commerce, marketing solutions, security technology, payroll solutions and related business solutions and services to more than 275,000 business and educational locations nationwide.

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