Technology/Services

High’s Rolls Out Loyalty and Payment Program

ZipLine provides single platform with personalized rewards
Photograph: Shutterstock

BALTIMORE — High’s, a Mid-Atlantic retailer with 49 convenience stores, has launched High’s Rewards and Carroll Pay, a new loyalty and private-label payment program, at all High’s locations from loyalty and private payment provider ZipLine. High’s is offering its customers mobile debit payment and personalized rewards through the program.

“A growing segment of our customers prefer debit payment and expect immediate rewards,” said Noah Sanders, senior analytics and implementation manager for Baltimore-based High’s. “With ZipLine’s single platform for payment and loyalty, we’re providing the convenience and incentives that our customers expect. We’re excited to put our brand front and center with every customer purchase and continue to grow market share.”

High’s leveraged ZipLine’s Consumer Engagement team for employee training and marketing launch support. Working with High’s marketing team, ZipLine developed Post Office Protocol (POP) messaging, an internet standard that makes it possible to download email messages from a server to a computer.

High’s has also participated in the design and production of launch materials. ZipLine provided on-site support as well, meeting with High’s headquarters staff and all store managers to educate and build excitement for the launch, provide enrollment training and share program guides for use at all store counters.

“We’re excited to play a key role in High’s growth plans by providing payment-powered loyalty,” said Kristen Bailey, ZipLine’s chief marketing officer. “High’s is a standout retailer that continually embraces new technologies that improve their customers’ experience.”

Portland, Maine-based ZipLine provides branded payment and rewards-driven loyalty programs to retailers in the United States.

Carroll Independent Fuel Co. acquired High’s in 2012. High's is No. 134 on CSP's 2019 Top 202 ranking of c-store chains by total number of company-owned retail outlets.

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