IRI, Wal-Mart Relationship Grows

• Facebook
• Twitter
• LinkedIn

CHICAGO -- Information Resources Inc. (IRI) announced that it is working on a joint project with Wal-Mart Stores Inc. to create a new generation of consumer panel services based on Wal-Mart's unique customer segments.

In addition, IRI is engaging in specialized marketing and merchandising analytic services for Wal-Mart.IRI panel data will be used and accepted as a reliable and valuable source of information across all departments and categories, where available, to support supplier collaboration.

In addition, IRI will [image-nocss] provide in-store audit services to help Wal-Mart maximize effectiveness of in-store displays for consumer packaged goods throughout Wal-Mart stores.Wal-Mart is already leveraging consumer and shopper insights from the IRI RxPulse Patient Panel to better understand the motivations, behaviors and needs of its health-care-related shoppers.

IRI will now align its industry-leading IRI Consumer Network Household Panel with Wal-Mart's customer segments to provide a clear picture of the key consumer dynamics that drive Wal-Mart's brand and category performance. The IRI Consumer Network focuses on every aspect of the consumer, including behavior, demographics and attitudes, so that marketing and sales professionals can know which consumers to focus on and how to reach them most effectively.

IRI is thrilled to continuously be expanding our relationship with Wal-Mart and to work on this exciting project that will bring a unique consumer insights solution to the industry, said IRI president and CEO Scott Klein. Wal-Mart and its vendors will now be able to jointly share insights on the customer segments aligned with Wal-Mart's business.

This unique relationship will enable Wal-Mart and its partners to better understand the Wal-Mart shopping experience, including in-store activity, and thus increase their ability to win at the shelf, Klein added.

We are very pleased with the speed, flexibility and the people that make up the IRI team.We are excited to be working with them on a new generation of consumer, market and in-store insights, said Stephen Quinn, chief marketing officer, Wal-Mart Stores Inc., Bentonville, Ark.

The IRI Consumer Network makes it easy for panelists to report complete and accurate data by simplifying the scanning process. Through recent panel expansion initiatives, IRI has gone beyond the conventional purchase panel to reveal a host of new, more accurate insights.

Wal-Mart Stores Inc. operates Wal-Mart discount stores, Supercenters, Neighborhood Markets and Sam's Club locations in the United States.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.