Koupon and ZipLine Combine Rewards and Payment

Partnership brings CPG-funded offers to loyalty program
Photograph courtesy of ZipLine

ADDISON, Texas -- Koupon Media and ZipLine have partnered to bring a combined rewards and payment solution to convenience-store retailers. The partnership creates a mobile loyalty experience with consumer packaged goods (CPG)-funded offers, rewards and payment in one app.

ZipLine’s mobile platform is integrated with point-of-sale (POS) providers, including Skip Checkout for frictionless checkout, and with rewards that target specific consumer preferences. “Providing convenience retailers with easy access to high-value offers from consumers’ favorite national brands is very powerful. Our partnership creates a very advanced, yet simple solution to drive consumer loyalty,” said Kristen Bailey, chief marketing officer of ZipLine.

Through a direct integration with Koupon Media, fully-funded CPG offers from top national and regional brands will be available to consumers. Offers will be distributed directly to consumers through retailers’ own mobile apps.

“ZipLine’s expertise and success in private-label payment programs, paired with Koupon-sourced and personalized mobile offers, will create compelling consumer loyalty,” said Brad VanOtterloo, president of Koupon. “The retail industry is highly competitive, and both ZipLine and Koupon Media are on a mission to help c-store marketers drive increased sales and loyalty through innovative technology.”

Koupon Media, based in Addison, Texas, is a digital promotion network that works with more than 40,000 c-store retailers and CPG brands to launch mobile offer campaigns. Since its founding, Koupon has delivered more than 3 billion offers, leading to more than 300 million store trips across its network, it said.

Portland, Maine-based ZipLine provides branded payment and rewards-driven loyalty programs to retailers in the United States.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say


More from our partners