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ZipLine Launches Integrated Payment and Loyalty Platform

No-interchange debit program also distills customer data

PORTLAND, Maine -- ZipLine is rolling out a combined private-label debit and rewards program with a flat per-transaction fee and no interchange or discount fees.

Paying with debit is popular among American consumers. Transaction growth of private-label debit increased 7% in 2016, totaling $12.6 billion in payment value, according to ZipLine. The company’s tech also connects with leading point-of-sale providers and is in accordance with payment card industry standards. Each ZipLine private-label debit transaction is PIN protected and automatically generates a payment transaction email.

“ZipLine’s seamless combination of payment and rewards is the ‘secret sauce’ to gaining customer loyalty,” said Kristen Bailey, chief marketing officer of ZipLine. “Our research demonstrates that a combined payment and rewards approach encourages higher enrollment, increases customer participation and generates higher sales than programs that offer payment or rewards alone.”

The platform’s rewards integration allows ZipLine business intelligence and analytics mechanisms to distill customer data and identify consumer preferences in order to serve up personalized offers.

“The real value in our new platform lies in increase in lifetime value of a consumer,” said Bailey. “A robust payment-powered loyalty program creates a stickier, more meaningful connection in the consumer-brand relationship.”

Portland, Maine-based ZipLine provides branded payment and rewards-driven loyalty programs to retailers in the United States.

Photograph courtesy of ZipLine

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