CINCINNATI --Kroger convenience-store brands Kwik Shop, Loaf ‘N Jug, Tom Thumb and Turkey Hill are launching It’s Your Great American Summer, their largest loyalty promotion since the brands joined forces in early 2015.
Beginning June 16, customers can use their rewards cards to be automatically entered into the contest by purchasing any item in the stores.
Prizes include free gasoline for a year, vacation packages, GoPro cameras and $100,000 in other prizes.
“Customers can enter the Great American Summer giveaway just by shopping their favorite brands,” said Kroger convenience store promotions coordinator Shannon Powers. “There will be multiple winners each and every day.”
This is the first time that all of Kroger’s centralized convenience-store banners have jointly participated in such a large-scale promotion since centralizing under the Kroger umbrella. A fifth Kroger c-store chain, QuikStop, has not yet been centralized and still operates separately, a Kroger spokesperson told CSP Daily News.
The It’s Your Great American Summer promotion ends on Aug. 10, 2016.
All of the Kroger convenience-store brands share the same fuel rewards program and loyalty card offerings, overseen at Kroger headquarters in Cincinnati. In 2016, Kroger developed a unified rewards program encompassing its c-store banners to offer rewards card incentive promotions. Through this collaboration, customers may use their existing rewards cards to earn fuel points at reciprocal brands while traveling.
The Kroger Co., Cincinnati, owns approximately 2,800 supermarkets under a variety of local banners in 35 states and the District of Columbia. It has approximately 2,250 pharmacies, 800 convenience stores and 1,400 supermarket fuel centers.
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