SPICEWOOD, Texas — Convenience-store retailer Kwik Chek has relaunched its loyalty app and is streamlining the sign-up process. Customers will have the opportunity to earn more points for food and fuel, as well as the ability to use the points as cash inside the store or cents off at the pump.
Through the new kwikchek app, customers will now have the ability to become a loyalty member and sign up for their kwikcard Rewards payment card directly within the app, rather than picking up a rewards card in-store and enrolling online.
“Convenience is our main priority at Kwik Chek,” said Kevin Smartt, CEO of Kwik Chek Food Stores. “We wanted to push the limits of technology and innovation to ensure our customers are getting the most out of kwikcard Rewards by making the sign-up and user experience as easy as possible. Shifting our kwikcard Rewards program to be completely mobile will give customers the ultimate savings experience.”
On top of earning points for fuel savings on specially marked items, the new kwikcard Rewards program will allow customers to earn points when they purchase fresh-made food from any Kwik Chek location with foodservice. Customers will now have the choice to use their points as cents off gas at the pump or use it as cash inside the store.
When customers purchase food, they will receive four points per food item. One point can be redeemed for 1 cent off per gallon of gas. Customers receive 100 points when they register for kwikcard Rewards, which can be redeemed for $1 off per gallon of gas (with a 20-gallon maximum) or $1 off an in-store transaction.
Along with the new features, the kwikchek app will continue to offer mobile payment at the register and at the pump. Customers can turn on and authorize the gas pump from their cellphone and pay for the whole transaction through the app and from their car. Kwik Chek’s mobile payment is proprietary technology powered by P97, making Kwik Chek one of the only convenience stores to offer this payment option.
Kwik Chek is also adjusting coupons for customers. The chain offers digital coupons, powered by Koupon Media, on candy, snacks, drinks, tobacco products and more through the kwikchek app. The coupons appear inside the app as a one-time use barcode that can be scanned at the register.
Kwik Chek is already working on additional loyalty benefits in 2020, including mobile ordering for foodservice products.
“Making the consumer journey as easy as possible is in the forefront of our minds and our goals for 2020,” Smartt said. “The natural next step is mobile food ordering, where customers can order food through our app and pick it up at their convenience, either by curbside pickup or coming inside the store.”
Kwik Chek Food Stores’ headquarters is in Spicewood, Texas, and it has 47 locations in Texas and Oklahoma. It is No. 140 on CSP's 2019 Top 202 ranking c-store chains by total number of retail outlets. CSP will release the 2020 list in June.