Technology/Services

Liquid Barcodes Enables Frictionless Payment

New service integrates for both fuel and in-store merchandise
convenience store frictionless checkout
Photograph: Shutterstock

FAIRFAX, Va. — Liquid Barcodes, which specializes in app-based loyalty and subscription programs, has launched C-StorePay. The new service allows convenience-store customers to frictionlessly pay for fuel, in-store merchandise and subscription programs while lowering credit-card fees for retailers.

C-StorePay accepts automated clearing house (ACH) payments in addition to credit and debit cards. All Liquid Barcodes programs feature simple, plug-and-play integrations that can be implemented in weeks, the company said. C-StorePay integrates with existing loyalty programs.

“The addition of ACH payment processing makes this a must-have offer for every retailer, regardless of size. The easy integration will please customers with only a few steps to register, IT professionals and marketers, alike,” said Mats Danielsen, CEO of Liquid Barcodes. “What is really unique about C-StorePay is that it provides the ability for customers to cross-purchase products or services between the store, the fuel forecourt and the car wash, and retailers can further take advantage of our gamification capabilities to enhance engagement with those customers.”

Payments are processed by payment service providers with a track record of fraud protection and data authentication.

Liquid Barcodes, based in Fairfax, Va., is a global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Its proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

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