Convenience-store retailer Parker’s is putting more information in consumers’ hands with a new website launched Feb. 1.
The interactive site, www.parkerskitchen.com, lists gas prices and store amenities by location. When consumers insert an address, ZIP Code or allow the app to use their current location, the site returns details on what each location offers, such as kitchen, Grab N Go, diesel, marine fuel and electric-vehicle (EV) charging station.
An “order now” feature lets consumers order ahead and choose their pickup or delivery time.
The site, which cost $150,000 and took about nine months to create, uses a modern design and features more photos, video and interactive elements, such as a multimedia timeline, a Parker’s spokesperson said.
“At Parker’s, we’re committed to using technology to maximize the customer experience in the store, at the pump and online,” said Parker’s founder and Chief Executive Greg Parker. “We decided to invest in a more robust website that shares the Parker’s story in a visually compelling way, while offering state-of-the-art functionality that enables our customers to order food online, download the Parker’s Rewards app and learn more about what makes our brand unique.”
While Parker’s had a website previously with its 74 locations listed, including 30 in South Carolina and 44 in Georgia, the new site offers more information and has an improved design, the spokesperson said.
Consumers can access location information by address, ZIP Code or their current location.
Consumers participating in Parker’s PumpPal program, which offers a discounted club fuel price for customers who link their checking accounts to their Parker’s Rewards card, receive one rewards point for every $1 they spend inside a Parker’s c-store. When they reach 25 points, they save 10 cents per gallon. Points add up and can be stacked for a larger discount, up to $1 per gallon.
Separate tabs help filter information by locations offering Kitchen foodservice menus and Grab N Go items.
“At Parker’s, we’re committed to using technology to maximize the customer experience in the store, at the pump and online,” said Greg Parker. “We decided to invest in a more robust website that shares the Parker’s story in a visually compelling way, while offering state-of-the-art functionality that enables our customers to order food online, download the Parker’s Rewards app and learn more about what makes our brand unique.”
- Parker Cos. is No. 100on CSP's 2022 Top 202 raking of convenience-store chains by total number of company-owned locations.
Parker’s Kitchen serves hand-breaded Southern Fried Chicken Tenders and made-from-scratch macaroni and cheese. It offers a breakfast bar and daily specials.
Parker’s Rewards loyalty program has over 300,000 members and has saved customers more than $15 million to date. It completes more than 125,000 transactions daily.
Savannah, Georgia-based Parker’s has achieved 2% to 24% annual growth every year for the past 25 years and was featured on the Inc. 500 list of the fastest growing companies in America six times, the company said. The company received a perfect score in the employees category of CSP's mystery shop in 2022.
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