Petro-Canada Redesigns Rewards Program

Changes allow members to earn points faster

CALGARY, Alberta -- Petro-Canada, a Suncor business, has redesigned its Petro-Points program to offer members faster redemption.

The new program, which launched Jan. 3, 2017, has reduced point levels required to redeem rewards by as much as 50%, allowing members to redeem their Petro-Points faster.

"We've been conducting research and online panels to help determine how we can add value to our loyalty program for our members," said Deborah Gullaher, vice president of sales and marketing. "We heard loud and clear that our customers want a program that's easy to understand, simple and intuitive--and most of all a program that gives great value for their Petro-Points. The changes to our program have been made based on what we've heard from loyal customers."

The Petro-Points program has been in existence since 1995 and continues to offer members multiple ways of earning and redeeming points. Choices include taking dollars off any purchase, redeeming for fuel savings cards and redeeming for gift cards at partner retailers. The program has 4.5 million active members, the company said, and is available across Canada. Current Petro-Points balances will not change, and Petro-Points never expire.

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