Standard Cognition Opens Public No-Checkout Store

Company searching for retailers to integrate system into their own stores

SAN FRANCISCO -- Artificial intelligence-powered retail supplier Standard Cognition has opened a no-checkout store in San Francisco called Standard Market.

The system is similar to Amazon Go, Amazon’s smart convenience store, in that it tracks customer and item movement with cameras, but Standard Cognition is looking for retailers to implement the no-checkout system in their own stores.

Unlike the technology behind Amazon Go, Standard Market does not employ facial recognition or sensors on the shelves. The system relies entirely on overhead cameras to track people and products. Anonymized shopper analytics are included with the system, and Standard says the system works in dynamic retail environments.

Standard Cognition has been developing the technology behind the no-checkout system since 2016. The company tested the system in its labs prior to this opening. The system’s cameras can follow customers as they grab a product and match it to them. It can also recognize when a shopper returns an item to a shelf. If this video demo is any indication, the system can track items even if a store employee hands an item to a customer.

“The public opening of our Standard Market store is the culmination of nearly two years of work by the Standard team,” said Jordan Fisher, co-founder and CEO of Standard Cognition. “We’re excited to be able to welcome customers to the Standard Market and give shoppers a glimpse of the future of retail. We’ll be constantly adding new features and are excited for customers to experience the magic of autonomous checkout.”

To shop at Standard Market, customers can download the Standard Checkout app from the Apple App Store or Google Play. Shoppers who do not have the app will be able to shop at Standard Market and pay via cash or credit card later this year, according to the company.

This news comes on the heels of Amazon’s third Amazon Go opening in Seattle. Zippin, a no-checkout concept similar to Standard Market, is also slated to open to the public in September. (Click here for CSP’s exclusive inside look at San Francisco-based Zippin.) Additionally, Anderson, Ind.-based Ricker’s announced plans to roll out an app-based checkout service in all 58 of its c-stores, and Walmart is reportedly in talks with Microsoft to develop its own version of the no-checkout tech.

San Francisco-based Standard Cognition offers an artificial intelligence-based system to any retailer that lets consumers shop and pay without waiting in line, scanning or stopping to check out. The company positions itself as a way for retailers of all sizes to compete with larger chains and Amazon, it said.

Photograph courtesy of Standard Cognition

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Tobacco Plus Forum: How to Keep Up in a Changing Environment

Category managers, industry experts share insights at annual meeting


Kwik Trip Adding Self-Checkout to All New Locations

Stations will not be added to existing convenience stores

Company News

'Be A Goldfish'

How a streaming comedy set the tone for RaceTrac President Natalie Morhous


More from our partners