Stinker Stores to Pilot Customer Feedback Systems in 4 Stores

FeedbackNow by Forrester investment marks the chain's 3rd tech investment of the year
Stinker Stores
Photograph: Stinker Stores, Shutterstock

In its third technology advancement initiative this year, Stinker Stores launched a pilot with FeedbackNow by Forrester, a Cambridge, Massachusetts-based company that provides systems to assess real-time customer feedback on stores’ service and convenience to customers.

The pilot includes a combination of smiley boxes, multiple choice buttons and QR codes in strategic locations throughout four pilot convenience stores to capture customer feedback on food options, overall experience and restroom cleanliness.

Stinker Stores revealed two additional technology initiatives this year. In January, it announced it was using GSP Retail’s AccuStore retail intelligence platform for detailed store-profile data. And in February, Stinker Stores partnered with retail loyalty technology company Upside on a new mobile app marketing program offering targeted promotions.

  • Stinker Stores is No. 66 on CSP's 2022 Top 202 ranking of the largest c-store chains in the United States. Watch for the full 2023 Top 202 in June.

“We’re excited to test new ways to hear the voice of our customers,” said Billy Colemire, director of marketing at Stinker Stores. “We will collect data from various parts of our stores during the pilot and determine the best way to use this dynamic new service to further improve our customer experience. We also hope to use customer feedback to tailor the food offerings to the expectations of each market. With a wide geographic footprint, we expect it will vary significantly.”

FeedbackNow devices collect input and correlate this data in one platform for instant and actionable ways to improve customer experience in real time.

Stinker Stores will be able to test and iterate different ways to respond and improve customer experiences and compare results across stores, said the company. 

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