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Technology/Services

Yesway Sets Its In-Store Playlist

C-store chain adopts custom music and messaging program
Photograph: Shutterstock

WEST DES MOINES, Iowa Rapidly growing convenience-store chain Yesway has partnered with MTI Digital to create a custom in-store music and messaging program for its stores.

Yesway’s customers and associates will hear a mix of contemporary, classic rock and country music.

“We are very excited to bring music and messaging to our stores and at our pumps,” said Alan Adato, merchandising and procurement manager for Yesway. “The MTI music program was designed specifically for Yesway, and the feedback from our customers and our associates has been overwhelmingly enthusiastic.”

MTI Digital, based in Miami, has been in business for more than 30 years. The company provides in-store music and messaging to businesses in addition to digital signage and sound system design and installation.

Yesway, based in West Des Moines, Iowa, is a unit of BW Gas & Convenience Holdings LLC. It is No. 43 on CSP’s2019 Top 202 ranking of c-store chains by number of U.S. retail outlets. Yesway's portfolio consists of 150 stores located in Iowa, Kansas, Missouri, Oklahoma, Texas, Nebraska, New Mexico, South Dakota, and Wyoming. Yesway plans to acquire, improve and rebrand 500 convenience stores in selected regions of the United States in the next several years.

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