VICTOR, N.Y. — Constellation Brands has acquired a minority stake in Archer Roose, which calls itself an “accessible luxury wine brand” focused on offering consciously crafted, worldly single-serve canned wines to a new generation of wine drinkers.
The investment is part of the alcohol beverage company’s Focus on Female Founders initiative, which aims to directly increase female representation and access to funding in the industry by investing $100 million in female-led or female-founded companies by 2028.
Marian Leitner-Waldman and her husband, David, founded Bosted-based Archer Roose in 2015 “to democratize wine by introducing consumers to luxury wine in an approachable format,” the company said.
To offer wines from the most renowned regions around the world, from Provence to Casablanca Valley, they created the Traveling Vineyard by partnering with small winemakers who preserve terroir—the natural environment in which a particular wine is produced, including soil, topography and climate—and approach viticulture—the cultivation, protection and harvest of grapes outdoors—with craftsmanship and respect for the environment, Archer Roose said.
Driven by the idea of connecting to wine consumers through humor, actress and producer Elizabeth Banks joined the team as an investor and chief creative officer.
“Marian, Elizabeth and the team have created something truly unique in Archer Roose, making luxury wine distinctively fun and accessible for contemporary consumers who are curious about exploring the category,” said Mallika Monteiro, executive vice president and chief growth, strategy, and digital officer at Constellation Brands. “Their focus on planet-friendly, single-serving formats resonates not just with the environmentally conscious values of this new generation of legal-drinking-age drinkers but also with consumer-moderation trends that we are beginning to see take hold.”
Marian Leitner-Waldman said, “Our consumers can discover wine regions and varietals while knowing what to expect from our products: dry, fruit-forward wines that are sustainably made and exceptionally delicious.”
Archer Roose canned wines come in several varietals including Bubbly, Bubbly Rosé, Rosé, Pinot Grigio, Sauvignon Blanc and Malbec.
Timeless adventurer Archer Roose is a character created to take the contemporary wine drinker on a journey of wine, connecting consumers to a global portfolio through the lens of her travels, the company said. “Each Archer Roose wine is like a postcard, transparently sharing the people, place, practices, and profile of all of their wines,” Archer Roose added.
“I joined Archer Roose because I wanted to bring fun to wine,” Banks said. “Wine can take itself so seriously, but at Archer Roose we make seriously good wine accessible through storytelling that resonates with our consumers’ lives.”
Archer Roose is distributed in 46 states and has a partnership with JetBlue.
Constellation Brands earlier this year acquired the remaining interest in Austin Cocktails, a female-founded ready-to-drink bottled and canned craft cocktail company.
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