Dollar Sales Strong for Nonalcohol Beverages

Goldman Sachs analyzes NielsenIQ data for the start of the month
Packaged beverages
Photograph: Shutterstock

NEW YORK — All channel dollar sales for nonalcohol beverages were strong for the two-week period ending on Oct. 9.

New York-based Goldman Sachs Managing Director Bonnie Herzog said in a note that the growth is seen even as the category laps last year’s elevated COVID-19-driven at-home consumption and volume continues to shift to the on-premise channel.

On a 2-year stack basis, which looks at the average of the past two years of growth to account for pandemic volatility, nonalcohol beverage dollar sales were up nearly 23%, Herzog said, analyzing data from NielsenIQ, Chicago.

Here’s a look at how the major beverage categories fared at the start of October:

  • Carbonated Soft Drinks (CSDs): CSD dollar sale growth was up 10.1% during the two weeks ending on Oct. 9. The Coca-Cola Co., Atlanta, saw dollar sales go up 12.2%, PepsiCo, Purchase, N.Y., saw a 7.8% increase and Keurig Dr Pepper, Plano, Texas, saw an increase of 10.6% in dollar sales during that time.
  • Energy: Growth in the energy category remained strong. Dollar sales were up nearly 12%. Monster, Red Pull and Bang energy drinks were all up in sales, while PepsiCo sales saw a slight decrease. Pepsi’s energy drinks include Rockstar and its new Mountain Dew Rise, Herzog said.
  • Bottled Water: Bottled water dollar sales were up 17% and still flavored water dollar sales were up 15.1%. When it came to sparkling flavored water, dollar sales were up but not as strong with 8.4% growth.
  • Ready-to-Drink (RTD) Coffee: RTD coffee dollar sales were up 11.6% for the two-week period.
  • Sports Drinks: Sports drink dollar sales were up 25.3%.  

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