Beverages

Koia Plant-Based Drinks Launch Nationally in 7-Eleven

Protein line tested in c-store chain’s Sips & Snacks program
Photograph courtesy of Koia

LOS ANGELES — Koia plant-based drinks, originally launched in 7-Eleven convenience-stores through its Sips & Snacks 2.0 program, is staying on shelves.

The Irving, Texas-based chain this summer relaunched the program that stocked 200 7-Eleven stores in Los Angeles and San Diego with 84 exclusive items from a list of 25 hand-picked brands.  

The product test gives new snacks and beverage a trial run in stores, and Koia’s performance earned it a spotit will now be nationally distributed in 7-Eleven stores, the Los Angeles-based beverage company said.

"Over 60% of our consumers come to 7-Eleven for beverages, making it critical for our portfolio to match their needs of living healthy lives," said Daniela Field, senior category manager of 7-Eleven. "Koia is how we stay competitive and evolve as a broader better-for-you destination, and we wholeheartedly believe it can stand alongside any of the big brands we carry."

7-Eleven will carry Koia’s Protein line including flavors such as Vanilla, Cacao and Chocolate Banana. Each drink contains 18 grams of protein with 4 to 6 grams of sugar, priced at $3.99 a bottle.

All Koia flavors are 100% plant-based, dairy-free, soy-free, gluten-free, vegan and Non-GMO Project verified. Its other beverage lines include Koia Keto shakes, Elevated Coffees and Koia Smoothie.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology/Services

Most 7-Eleven rewards members use self-checkout but few use it every time

Faster transactions, shorter lines and ease of use drive interest, age-restricted items and technical issues still pose barriers

Mergers & Acquisitions

How convenience stores can survive a buyout

Steve Morris shares how he endured multiple buyouts over his many years in the convenience business

Beverages

The Beverage Business Is About to Get More Competitive

A growing number of restaurant chains are expanding in the U.S. with a wider array of more innovative beverages than ever. And now McDonald's and Taco Bell are coming. Is there enough demand?

Trending

More from our partners