Beverages

Monster Energy Adds Ultra Gold Flavor

Beverage tastes like pineapple
Monster Energy Drink
Photograph courtesy of Monster Beverage Corp.

CORONA, Calif. —Monster Energy has a new flavor in its Ultra family.

Ultra Gold, its latest release, has a light pineapple flavor, the Corona, Calif.-based beverage maker said. It has zero sugar, 10 calories and 150 milligrams of caffeine per can.

The Ultra Gold brand has 11 varieties for consumers looking to make the most out of every day and striving for healthier lifestyles, the company said. Drinks are available in convenience stores and grocery retailers nationwide.

Monster Beverage Corp., maker of Monster Energy, also announced on a Jan. 14 investor meeting and business update call that it would be adding a 12-ounce can to c-stores. It’s also launching new flavors of Reign and package redesigns for Monster Hydro Super Sport and Rehab beverage lines.

 

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Here are the restaurant segments most ripe for c-store competition

Convenience stores have plenty of runway to go head-to-head with restaurants on pizza, breakfast, fried chicken and more

Mergers & Acquisitions

RaceTrac enters uncharted territory with its Potbelly acquisition

The Bottom Line: There has never been a purchase of a restaurant chain the size of the sandwich brand Potbelly by a convenience-store chain. History suggests it could be a difficult road.

Foodservice

Wondering about Wonder

Marc Lore's food startup is combining c-stores, restaurants, meal kits and delivery into a single "mealtime platform." Can it be greater than the sum of its parts?

Trending

More from our partners