PepsiCo Releases New Lifewtr Variety

Bottled water is made with zinc for immune support
Lifewtr Immune Support
Photograph courtesy of PepsiCo

PURCHASE, N.Y. — PepsiCo released a new variety of Lifewtr bottled water.

Lifewtr Immune Support is made with 10% of the recommended daily value of zinc, aiding normal immune function, according to the company. This is the first product extension for the bottled water brand since its 2017 inception.

The 1-liter bottle will feature a blue cap to differentiate itself from the original Lifewtr and a code-based design from Zach Lieberman, an artist and educator at the forefront of computer graphics and human-computer innovation, according to PepsiCo.

"Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function," said Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America. "Because we are committed to matching that demand with industry-leading innovation, we're thrilled to launch the Lifewtr brand's first line extension, Lifewtr Immune Support."

PepsiCo, Purchase, N.Y., makes Lifewtr and other beverage brands including Pepsi-Cola, Gatorade and Tropicana.

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