Champs Chicken's Flavor Rave

Adds Sweet N' Fiery dipping cup to accommodate consumer demand; more to follow

Champs Chicken Sweet & Fiery Dipping Sauce

HOLTS SUMMIT, Mo. -- Champs Chicken has announced the addition of a new Champs Dipping Cup, Sweet N' Fiery, to its menu lineup. The sauce, which the company said starts off sweet and finishes hot, joins seven other Champs Dipping Cup offerings.

Additional Champs Dipping Cup offerings, including Jalapeno Mustard and Teriyaki, will be arriving in the first quarter of 2014.

The move is designed to meet growing consumer demand for more flavorful dining options, the company said, especially among younger consumers, ages 18 to 34, who make up a key Champs Chicken demographic.

"Sweet N' Fiery is right in line with current consumer trends toward higher impact, bolder flavors," Shawn Burcham, CEO and president of Champs Chicken, said. "By offering Sweet N' Fiery as a dipping cup, we're making the sauce more accessible to consumers and, therefore, more profitable to retailers."

The variety of Champs Dipping Sauces--which include Sassy Chipotle Ranch, Buffalo and Honey Mustard, among others--also gives customers a simple and inexpensive way to customize their Champs Chicken purchase, as well as to accommodate a range of taste preferences.

"Flavor variety is one of the most appealing things for consumers," Carl Christenson, vice president of marketing for Champs Chicken, said. "Because a dipping cup commonly comes with our meals or snacks, consumers can enjoy their favorite Champs Chicken item--chicken tenders and dippers, wings and even fish--with a multitude of flavors."

Champs Chicken Franchising LLC (CCF), formed in 2013 to support Champs Chicken operations, offers a franchise model that has no ongoing royalty fees. Champs Chicken products are manufactured for and distributed exclusively by Pro Food Systems Inc. (PFS) through a national distribution center in Holts Summit, Mo. There are more than 520 locations in 29 states offering Champs Chicken, including convenience stores, gas stations, travel centers and other retailers.