Foodservice

FreshOne Names New Director of National Accounts

CPG vet joins convenience store grab-and-go fresh-food program provider

DALLAS -- Fresh food and consolidated logistics provider FreshOne recently named Bill Lagor as national accounts director. In his new position, Lagor will oversee the company's national accounts team and each of the grab-and-go fresh programs it currently delivers to thousands of retail locations, multiple times per week.

FreshOne grab and go foodservice CPG (CSP Daily News / Convenience Stores)

Lagor joined FreshOne as a national account manager and brings with him consumer packaged goods (CPG) experience from companies such as Procter & Gamble and Dr Pepper-Snapple Group. He also led teams at AC Nielsen and most recently Preferred Brands International.

"Today's consumers demand quality and freshness, while still expecting their food to be convenient, tasty and affordable," said Don Janacek, president of FreshOne. "We're all excited to have Bill lead FreshOne's efforts to continually improve the consumer acceptance and profitability for each of our customer's fresh food programs while helping facilitate our aggressive expansion across major U.S. markets."

Dallas-based FreshOne provides direct-store-delivery and warehouse pre-packaged custom-designed fresh food programs nationwide to grocery, drug and convenience store retailers. It provides pre-packaged, fresh foods for breakfast, lunch and dinner day-parts including custom sandwiches, wraps, burritos, salads, cut and whole fruit, parfaits, veggies, pastries, dairy, organic and gluten-free items and home meal replacement options. FreshOne is also a leader in private labeling, custom menu design, logistics and distribution solutions, intelligent ordering efficiencies and software, product offering optimization and consulting and fresh category management.

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