Seven Ways Coffee Drives Store Traffic (Slideshow)
CSP roundtable data illustrate the power of hot-beverage consumers
ROSEMONT, Ill. -- Coffee can be strong both in taste and in its power to drive traffic and profits at convenience stores, as retailers attending a recent CSP roundtable meeting found out.
About 100 attendees at CSP’s three-day Hot Dispensed Beverage Meeting reviewed statistics covering the importance of coffee to the hot-dispensed category, as well as the important role coffee drinkers play with market basket size. Statistics from the Chicago-based Technomic Inc. also indicate that c-store retailers make less on what they sell, but realize greater margins than with other foodservice categories.
Here’s a walk-through of key data slides from David Henkes, vice president of Technomic Inc. See the May issue of CSP magazine for more coverage of CSP's Hot Dispensed Beverage Meeting.