COCONUT CREEK, Fla. -- ZipLine, a merchant-branded mobile and payment solutions provider offering consumers instant rewards at the pump and point of sale, has appointed consumer loyalty and payments veteran Roger L. Brooks as senior vice president of business development.
Brooks joins ZipLine following a senior sales executive role at FIS where he was responsible for the growth of retail loyalty, merchant-branded debit and retail mobile solutions for the company's Retail Payments Solutions division as its vice president loyalty strategy. Prior to his time with FIS, Brooks held the role of vice president sales and marketing at ValueCentric Marketing Group Inc. (VCMG) along with sales leadership roles at Entertainment Publications and Dine-A-Mate Inc.
“Roger is a seasoned leader with deep retail payments and consumer loyalty insight. He will be a tremendous asset during this important growth phase,” said Stephen Goodrich, president and CEO of ZipLine. “Further strengthening our senior management team, his expertise in petroleum, specialty retail and payments will help continue our momentum as the leader in mobile payments and merchant-branded debit (ACH) in the c-store vertical.”
Brooks has worked as a freelance writer and is the author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (Entrepreneur Press 2010).
"ZipLine's innovation and ability to respond to the market is something I’ve admired from afar," said Brooks. "I believe I can help ZipLine continue to innovate and grow in petroleum and beyond. I’m excited for the opportunity to contribute and to influence the way consumers choose to pay for goods and services, all while driving loyalty and value to our clients."
Coconut Creek, Fla.-based ZipLine, formerly National Payment Card Association (NPCA), is a pioneer of merchant-branded debit, and it developed and manages decoupled debit (ACH) and mobile payments programs.
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