NEWPORT BEACH, Calif. — Southern Glazer’s Wine & Spirits will now distribute products from hemp-infused beverage brand Mad Tasty.
“I created this brand out of a need for something to help my own personal well-being, and together with my team we’ve spent over two years on research, testing and formulation to push for best-in-class from flavor to branding,” said Mad Tasty founder Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer.
“Mad Tasty is the only 1-for-1 beverage in the hemp and wellness category,” he said. “Through our partnership with Drop4Drop, for every can of Mad Tasty sold, we donate the equivalent of 12 ounces of clean drinking water to communities in need by building wells.”
Tedder said he was inspired by the Toms Shoes business model, which gives one pair of shoes to a developing country for every pair sold.
Mad Tasty, which recently launched its first national supermarket partnership with Phoenix-based Sprouts Farmers Market, saw a tenfold increase in June 2021 vs. June 2020 and continues to report exponential growth, the company said.
Dan Holland, Mad Tasty’s chief operating officer, said, “The high-quality formula of Mad Tasty paired with unmatched passion and creativity behind the brand has set us up for success and working with Southern Glazer’s will skyrocket us to new heights. We’re proud to be among the first to market with a sparkling water that ensures an equal dose of broad-spectrum hemp extract in every sip coupled with a great taste and fantastic aroma.”
Newport Beach, Calif.-based Mad Tasty is backed by investment company First Bev, Los Angeles.
With 42 distribution centers, 14.8 million square feet of warehouse space and more than 2,600 delivery trucks, Southern Glazer’s supports a nationwide distribution network of hemp-derived CBD products. It is a multigenerational, family-owned company with operations in 44 U.S. states, the District of Columbia and Canada.
Southern Glazer’s in July inked a deal with clean energy and cannabidiol (CBD) drink maker Kill Cliff.