JACKSONVILLE, Fla. — Swisher’s growing Hempire product line now includes a selection of wraps: two terpene-infused wraps and four flavored wraps.
Hempire’s terpene wraps will be among the few smokable hemp products on the market that are infused with terpenes, a constituent of essentials oil responsible for the smell and flavor in all plants and fruit.
The launch of Hempire Wraps furthers the company’s development of Swisher as a lifestyle brand with Hempire as one of its core businesses, the company said. Hempire Wraps are being introduced in three phases, with a national launch coming in October and a goal of being in 20,000 stores by the end of 2021.
Hemp wraps feel, roll and smoke like tobacco blunt wraps, but do not contain nicotine or tobacco. Hempire uses a U.S. farmed organic hemp biomass blend that is proprietary to the brand for a smooth smoking experience.
Hempire’s wraps do not use synthetic dyes or colors, and its flavors are plant based. Hempire Wraps also are packaged in pouches containing four rillo-sized wraps rather than two standard-sized wraps. Rillo-sized wraps are ideal for the adult consumer smoking solo, Swisher said.
Swisher, Jacksonville, Fla., reorganized its business units in 2020 to include Swisher Sweets Cigar Co. (large and little/filtered cigars), Fat Lip Brands (smokeless), Dre Estate (premium cigars), Hempire (hemp products) and Rogue (modern oral nicotine).
Swisher Sweets Cigar Co. is a leader in large cigars. Its brands include Swisher Sweets Original, Swisher Sweets Diamonds, BLK, Optimo, Leaf and more.