Wraps Now Part of Swisher’s Hempire Product Line

They feel, roll and smoke like tobacco blunt wraps but have no nicotine nor tobacco
Swisher's Hempire product line
Photograph courtesy of Swisher

JACKSONVILLE, Fla. Swisher’s growing Hempire product line now includes a selection of wraps: two terpene-infused wraps and four flavored wraps.

Hempire’s terpene wraps will be among the few smokable hemp products on the market that are infused with terpenes, a constituent of essentials oil responsible for the smell and flavor in all plants and fruit.

The launch of Hempire Wraps furthers the company’s development of Swisher as a lifestyle brand with Hempire as one of its core businesses, the company said. Hempire Wraps are being introduced in three phases, with a national launch coming in October and a goal of being in 20,000 stores by the end of 2021.

Hemp wraps feel, roll and smoke like tobacco blunt wraps, but do not contain nicotine or tobacco. Hempire uses a U.S. farmed organic hemp biomass blend that is proprietary to the brand for a smooth smoking experience.

Hempire’s wraps do not use synthetic dyes or colors, and its flavors are plant based. Hempire Wraps also are packaged in pouches containing four rillo-sized wraps rather than two standard-sized wraps. Rillo-sized wraps are ideal for the adult consumer smoking solo, Swisher said.

Swisher, Jacksonville, Fla., reorganized its business units in 2020 to include Swisher Sweets Cigar Co. (large and little/filtered cigars), Fat Lip Brands (smokeless), Dre Estate (premium cigars), Hempire (hemp products) and Rogue (modern oral nicotine).

Swisher Sweets Cigar Co. is a leader in large cigars. Its brands include Swisher Sweets Original, Swisher Sweets Diamonds, BLK, Optimo, Leaf and more.

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