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Foodservice

7-Eleven Debuts Nerds-Flavored Slurpee

Frozen beverage is available for $1 for a limited time
Photograph courtesy of 7-Eleven Inc.

IRVING, Texas — 7-Eleven has partnered with the Ferrara Candy Co. on a Nerds-flavored Slurpee at participating locations nationwide.

The Slurpee comes in Strawberry and Grape flavors, both of which are available for $1 for a limited time only. Each Nerds Slurpee also counts toward the 7Rewards buy six cups, get the seventh free loyalty offer.

"Slurpee customers, particularly younger ones, love to create fun frozen treats by mixing their favorite candy and Slurpee flavors," said Jacob Barnes, proprietary beverages product director for 7-Eleven. "When we started hearing social-media chatter that people were suggesting we come out with a Nerds Slurpee, we thought it was a great idea. And if Slurpee fans want to mix their Nerds Slurpee drinks with Nerds candy, even better. Nerds candy is one of the best-selling nonchocolate candy brands in our stores."

The launch also kick-starts the Nerds Slurpee 2019 College Tour, in which 7-Eleven and Ferrara will offer free Nerds Slurpees on college campuses and at sporting events in Texas and various Midwestern states. Consumers can learn more about the tour dates, stops and locations on the brands’ social-media pages.

"Nerds is excited to be collaborating with 7-Eleven to deliver an interactive and a one-of-a-kind Slurpee experience," said Katie Duffy, senior director of marketing for Ferrara. "Fans will be able to 'nerd out' with 7-Eleven and Nerds candy this fall."

Chicago-based Ferrara Candy manufactures branded and private-label confections. Besides Nerds, its brands include Black Forest Organic Gummies, Trolli, Red Hots, Lemonheads, Laffy Taffy and Jujyfruits.

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 66,000 stores in 17 countries, including about 9,100 in the United States. The chain was No. 1 on CSP’s 2019 Top 202 ranking of c-store chains by number of company-owned retail units.

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