IRVING, Texas -- 7-Eleven Inc. has once again tapped the name recognition of a well-known consumer packaged goods brand for its latest hot dispensed promotion. The retailer’s Chips Ahoy Hot Chocolate aims to stir up memories of fresh-baked cookies right from the oven.
For a limited time, the Irving, Texas-based brand is offering the drink and the rest of its hot beverage lineup for $1 at participating locations.
"Almost everyone loves hot chocolate and hot chocolate chip cookies, and we wanted to bring the two together into one rich, delicious drink," said Jacob Barnes, 7-Eleven's director of proprietary beverages. "Our flavored hot chocolates are especially popular in the winter months with customers of all ages."
This is not the first time the chain has released a mashup with a Nabisco cookie or another product. Four years ago, 7-Eleven was the first retailer to introduce Original Oreo hot chocolate, according to the company. The item was the best-selling limited-time offer of 2015, so the chain followed up with mint Oreo hot chocolate in 2017.
And early last year, 7-Eleven partnered with Hershey’s to launch the Hershey’s Gold Caramelized Cappuccino. Hershey’s Gold was the first new candy bar from the company in 20 years. When the candy manufacturer approached 7-Eleven about turning the candy bar into a beverage, the retailer saw an opportunity to offer flavors customers couldn’t find anywhere else, said Shawn Barnes, 7-Eleven senior category manager.
Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 66,000 stores in 17 countries, including 11,600 in North America and nearly 9,100 in the United States. It is No. 1 on CSP’s 2018 Top 202 ranking of c-store chains by U.S. company-owned retail outlets.