7-Eleven Trades Fooling for Fun With ‘Bring Your Own Cup Day’

Retailer invites 7-Eleven, Speedway and Stripes convenience-store customers to bring creative containers for annual BYOC Slurpee promotion on April 13
7-Eleven convenience stores bring your own cup day byoc
Photograph courtesy of 7-Eleven

April Fools’ Day may be over for this year, but 7-Eleven Inc. is still in the mood for fun. The convenience-store retailer is inviting customers to participate in its annual Bring Your Own Cup Day on April 13. For one day only, 7-Eleven, Speedway and Stripes customers can bring in a vessel of their choosing and fill it with the chains’ Slurpee frozen beverage for $1.99.

While supplies last, the offer is limited to one “clean, watertight, leak-proof” container that fits upright within the 10-inch hole in the in-store display, indicating it can fit under the Slurpee drink dispenser, the company said. Customers can fill large classic Slurpee cups for $1.

  • Click here for more on 7-Eleven’s Big Bite Hot Dog Water prank, as well as a roundup of other convenience-store retailers’ April Fools’ Day jokes.

Limited-time-only Slurpee flavors this year include Chili Mango and Fanta Dragonfruit Zero.

“BYOC Day is a time-honored tradition at 7-Eleven that we look forward to each year,” said Dennis Phelps, Senior Vice President of merchandising (Vault and Proprietary Beverages) at 7-Eleven. “We love seeing our customers—of all ages—bring their imagination and creativity to life while enjoying our beloved Slurpee drink.”

  • 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards and Speedy Rewards loyalty programs with more than 80 million members. They can also place an order in the 7NOW delivery app in over 95% of the convenience retailer’s footprint.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries


More from our partners