Foodservice

7-Eleven Brings Back ‘Bring Your Own Cup Day’

Customers can fill their favorite vessel with a Slurpee for $1.99
Bring Your Own Cup Day is Aug. 27, 2022, at 7-Eleven convenience stores
Photograph courtesy of 7-Eleven

IRVING, Texas — On Aug. 27, 7-Eleven is holding its annual Bring Your Own Cup Day.

The convenience-store retailer is encouraging 7Rewards and Speedy Rewards loyalty members to grab their cookie jars, fish bowls or any other creative container and fill it with their favorite Slurpee drink flavor or flavors for $1.99 at participating 7-Eleven, Stripes and Speedway locations.

7-Eleven has a few rules to make sure customers celebrate the right way:

  • Make sure the cup is clean.
  • Confirm the cup is watertight.
  • Verify that the cup fits upright in the 10-inch diameter hole in the in-store display. If it doesn't, it won’t fit under the Slurpee drink dispenser.

“We know that Slurpee drinks are a summertime staple for customers, so we’re bringing back BYOC Day to celebrate the popular frozen beverage for a second time this summer following a very successful Slurpee Day,” said Dennis Phelps, proprietary beverages senior product director at 7-Eleven. “We want customers to build the Slurpee drink of their dreams while having fun with their vessel of choice, and we can’t wait to see some of the creative cups they come up with.”

  • 7-Eleven is No. 1 on CSP’s 2022 Top 202 and 2021 Top 202 rankings of the largest U.S. c-store chains by number of company-owned retail outlets.

Customers can choose from classic Slurpee flavors like Blue Raspberry, Cherry, Pina Colada or Coca-Cola—or indulge in 7-Eleven’s limited-time-only flavor Mango Lemonade, blended with a zesty mix of mango and tart lemonade. Customers also can get creative and make up their own flavor concoctions, such as Cherry and Blue Raspberry with a drop of Pina Colada, 7-Eleven said.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 77,700 convenience stores in 19 countries and regions, including about 13,000 in the United States, including about 9,500 under the 7-Eleven banner, around 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.

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