Alltown Fresh Boosts Local Sourcing With Mable Partnership

Online wholesale platform offers more than 3,000 brands
Alltown Fresh store - interior
Photograph courtesy of Alltown Fresh

BOSTON — A new partnership between Alltown Fresh and online wholesale platform Mable will bring even more local specialty foods to the convenience-store retailer’s shelves.

Alltown Fresh, owned by Waltham, Mass.-based independent gas station and c-store owner, supplier and operator Global Partners LP, supports communities by sourcing products from local farms, bakeries and vendors, Boston-based Mable said.

“Mable’s offering of 3,000-plus local, emerging brands makes it easy for Alltown Fresh to support their communities and manage wholesale buying from local artisanal vendors in a single platform,” Mable added.

  • Global Partners is No. 26 on CSP's 2022 Top 202 ranking of U.S. c-store chains by number of company-owned retail outlets.

“We are really excited about this partnership,” said Joshua Smith, vice president at Alltown Fresh. “Mable is such an amazing innovation, giving small manufacturers access to broader distribution. Mable will help support Alltown Fresh’s mission to get behind and promote local and regional products and enable us to deliver new tastes and experiences to our guests.”

Category managers at Alltown Fresh can now source new products through Mable’s app and online interface and through recommendations from Mable’s in-house wholesale experts, Mable said. Mable’s streamlined invoicing process and mobile reordering technology will save Alltown Fresh time and money, it said.

“Mable’s innovative drop-shipping model allows brands to ship inventory directly to all 12 Alltown Fresh locations, allowing for greater flexibility for both buyers and brands,” Mable said

“I am thrilled to have the opportunity to sell Dak Bars at the Alltown Fresh locations,” said Susie Smith, owner and operator of the energy bar company. “Being located on their shelves will allow my brand to receive greater visibility throughout the Northeast and will be a huge help in building my brand.”

Arik Keller, Mable CEO and founder, said, “We’re thrilled to see Alltown Fresh creating a path for customers to interact with local, emerging and better-for-you products in their day-to-day lives. Convenience-store formats have lagged consumer demand for locally sourced, healthy foods. When we make it easy for customers to support local and emerging businesses, the entire supply chain wins.”

Alltown Fresh offers made-to-order recipes, locally sourced goods and ingredients, custom coffee, full-service catering and a variety of household essentials. The customized food offerings cater to customers with a range of lifestyles and dietary needs, including plant-based options.

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