Foodservice

Convenience Stores Roll Out National Burrito Day Offers

Maverik, Kum & Go partner on first food promotion; Yesway, Allsup’s, Onvo also offering deal
Maverik, Kum & Go partner on first National Burrito Day promotion; Yesway, Allsup’s also offering deal
Images courtesy of Maverik, Yesway

Maverik bought Kum & Go last year, and the two convenience-store brands for the first time are teaming up on a food offer on April 4, National Burrito Day.

Maverik’s Adventure Club and Kum & Go’s &Rewards members will get 50% off burritos all day April 4, with a limit of 10 per customer, while Maverik’s upgraded Nitro card holders will receive one free burrito.

The promotion comes after Salt Lake City-based Maverik in late March announced a revamp to Kum & Go’s &Rewards program.

The deal will be available across all Maverik and Des Moines, Iowa-based Kum & Go stores that feature burritos on their menu throughout their combined 20-state footprint. Participating states are Arizona, Arkansas, California, Colorado, Idaho, Iowa, Michigan, Minnesota, Missouri, Montana, New Mexico, Nebraska, Nevada, North Dakota, Oklahoma, Oregon, South Dakota, Utah, Washington and Wyoming.

Included in the deal are breakfast and lunch burritos, which are made fresh in-store daily.

Maverik M.O.A.B, “Mother of All Burritos,” is a hearty burrito containing black forest ham, applewood smoked bacon, Maverik’s own country sausage, scrambled eggs, tater tots and natural three-cheese blend. Breakfast at Kum & Go’s Midwestern locations feature country sausage in the Green Chile Queso Sausage Burrito and hardwood smoked meats in the Breakfast Brisket Burritos.

Lunch burritos at both c-store chains are packed into an 11-inch tortilla with choices including brisket, beefy cheese, steak and potato and buffalo chicken ranch.

Salt Lake City-based Maverik operates in 13 states: Arizona, California, Colorado, Idaho, Nebraska, Nevada, New Mexico, Montana, Oregon, South Dakota, Utah, Washington and Wyoming. With its acquisition of Kum & Go, based in Des Moines, Iowa, the combined company operates more than 800 c-stores.

Allsup’s and Yesway

Other c-store chains are also offering deals on National Burrito Day, including Fort Worth, Texas-based Yesway, which is offering a buy one Allsup’s Beef & Bean Burrito, get one free deal April 4.

This offer is exclusive to Yesway and Allsup’s Rewards members and available at all store locations where Allsup’s burritos are sold.

  • Yesway and Allsup’s parent BW Gas & Convenience Holdings LLC is No. 18 on CSP’s 2023 Top 202 ranking of convenience-store chains by store count. 

Each Allsup’s Beef & Bean Burrito is handmade with slow-cooked beans, beef, cheese and a special blend of spices.

“National Burrito Day is our favorite holiday at Yesway, and we are thrilled to bring this incredible deal to our rewards member customers as part of our 50th Anniversary recognition of the Allsup’s World Famous Burrito,” said Derek Gaskins, chief marketing officer of Yesway. “Everyone is invited to celebrate with us. Come on in and grab yourself a fistful of glory!”

Established in 2015, Yesway is a multi-branded platform based in Fort Worth, Texas. It operates 435 stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska. Yesway operates its portfolio primarily under two brands, Yesway and Allsup’s. The chains’ geographic footprints consists of stores located in rural and suburban markets across the Midwest and Southwest.

Onvo

Also for National Burrito Day, convenience-store retailer Onvo will give away 100 of its Craveritos starting at 7 a.m. on April 4 only at its Dorrance, Pennsylvania, location to celebrate the launch of its new hot grab-and-go food program called Food on the Fly.

The offer is limited to one per customer, while supplies last.

  • Onvo is No. 188 on CSP’s 2023 Top 202 ranking of convenience-store chains by store count. 

Founded in 1988 in Tunkhannock, Pennsylvania, by Sonny Singh and Andy Aulakh, Onvo, formerly known as Liberty Travel Plazas, is a hospitality company that serves traveling motorists through a network of businesses, including 39 travel plazas and gas stations, 25 quick-service and full-service restaurants, and six hotels located throughout Northeastern and Central Pennsylvania and upstate New York.

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