Heinz Launching Pickle Ketchup in U.S. in 2024

‘It only made sense for our newest ketchup to blend these 2 beloved tastes together’
Pickle Ketchup from Kraft Heinz
Photograph courtesy of Kraft Heinz

Pickle Ketchup, a new condiment from Heinz that combines the tangy and savory flavor of pickles with Heinz ketchup, is “designed to deliver on fans’ hunger for unique, elevated and nuanced flavor experiences,” Chicago-based Kraft Heinz said.

Increased desire for tasty yet unexpected condiments has served “as our innovation north star for the last several years,” said Katie Peterson, director of Heinz innovation at Kraft Heinz. “The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”

Pickle Ketchup is the first Heinz innovation to launch globally after the brand’s unification under one global creative platform earlier this year, the company said. Pickle Ketchup will start rolling out in the United States in early 2024. It is currently debuting in select retailers in the United Kingdom and will roll out to other markets later this year and early next.

“From the tiny gherkin on the brand’s infamous keystone label to Henry J. Heinz earning the nickname ‘Pickle King’ for owning the largest pickle company in the United States in the early 1900s, pickles have played an intrinsic role in shaping Heinz history,” the company said.

Over the last decade, Heinz said it has embarked on an innovation expansion, doubling down on more nuanced flavor profiles and elevated dipping experiences.

“From the Heinz Hot Varieties to the brand’s limited-edition Sauce Drops, Heinz Remix and more, Pickle Ketchup is the latest example of this strategy at work,” the company said. “The launch of Pickle Ketchup also underscores how Kraft Heinz is betting big on innovation, leveraging consumer insights to shape growth and prioritizing category expansion within its taste elevation portfolio.

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