IRVING, Texas — A new limited-time 7-Reserve brew marks the convenience-store chain’s third reserve coffee from Central America and first to come from the Huehuetenango region in Guatemala.
The coffee is Rainforest Alliance Certified and made from single-origin, sustainably sourced, 100% Arabica beans. The beans are fully cultivated and processed on small farms before being taken to the hub of San Antonio Huista, where farmers sell their coffee and buy goods before returning to the remote mountain towns where they live, 7-Eleven said.
Guatemalan beans grown in volcanic soil at Huehuetenango’s higher elevations are known for their bright flavor notes and juicy flavor profiles, 7-Eleven said. A medium roast was selected to help best bring out these characteristics, complete with an aroma with a hint of the brew’s fruity notes and sweet aftertaste.
“7-Eleven has a lot of coffee drinkers with sophisticated opinions when it comes to taste and price,” said Jacob Barnes, 7-Eleven proprietary beverages senior product director. “7-Reserve Guatemala is perfect for those who are looking for a bolder cup to start their morning—or for a vacation from their regular coffee—without spending exorbitant coffeeshop prices. The beans for this variety are grown on small farms in a micro-region known for its high-quality coffee and sustainable farming practices—both requirements for all our 7-Reserve coffees.”
This LTO coffee is priced the same as all other hot beverages at 7-Eleven.
7-Eleven continues to grow its portfolio of sustainable coffees. Since 2016, 7-Eleven has introduced Rainforest Alliance Certified coffees from El Salvador, Nicaragua, Mexico, Peru, Sumatra, Colombia and Kenya, as well as an African blend from Ethiopia and Rwanda, all responsibly grown. Single-origin, 100% Colombian Rainforest Alliance Certified coffee is now a permanent offering and top seller on the hot beverage bar.
Future 7-Reserve coffees, the c-store's proprietary line of specially curated coffees—will include unique blends and single-origin brews from top growing areas around the world.
Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 77,000 stores in 18 countries and regions, including about 9,500 in the United States under the 7-Eleven banner and about 3,800 under the Speedway banner.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.