In the U.S., 44% of people would be inclined to eat breakfast more often if pizza was on the menu, according to a new survey from Ankeny, Iowa-based Casey’s General Stores.
The retailer's online survey conducted in late August of 2,003 adults across the United States also found:
- 52% of adults wish pizza was considered a more traditional breakfast food.
- 57% said they would eat breakfast more often if they could get a breakfast pizza.
“While breakfast is the most important meal of the day, mornings can be busy,” Casey’s said. “Most parents of school-aged children—76%—feel guilty when they run out of time to prepare breakfast for their children.”
- Casey's General Stores Inc. is No. 3 on CSP's 2023 Top 202 list of convenience-store chains by store count.
Other results:
- 31% of parents said their kids miss breakfast at least one day a week.
- Of parents whose kids skip breakfast one or more days a week, 87% said they wish their kids ate breakfast more often.
- 67% said the convenience of buying breakfast outweighs saving money by making it at home.
- 47% said their kids often or almost always ask to stop for takeout breakfast on the way to school.
- 74% of parents said they would eat breakfast more often themselves if they could get a breakfast pizza.
“For parents, kids, morning commuters and early risers alike, pizza for breakfast is the answer,” said Tom Brennan, Casey’s chief merchandising officer.
To highlight its breakfast pizza, Casey’s is partnering with three college football athletes from across its 16-state footprint: Emeka Egbuka (wide receiver, The Ohio State University), Jacob Warren (tight end, University of Tennessee) and Luke Lachey (tight end, University of Iowa).
Casey’s guests can find touchdown deals on their favorite pizzas this fall. Now through Oct. 25, guests can get a $4 mega slice, including breakfast pizza, with a medium fountain beverage, or a $9.99 large single-topping pizza when they order two or more.
FleishmanHillard, St. Louis, and Casey’s commissioned Atomik Research, London, to conduct the survey. The sample consisted of 1,002 parents of school-aged children, ages 5-17, and 1,001 adults who do not have any children. The margin of error for the overall sample is plus or minus 2 percentage points with a confidence level of 95%. Fieldwork took place between Aug. 28 and Aug. 30, 2023. Atomik Research is an independent, creative market research agency.
Casey’s has more than 2,500 convenience stores. It is the third-largest convenience store retailer and the fifth-largest pizza chain in the United States.
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