Foodservice

Steal This Idea: 1 + 1 = Better Than 2

Chipotle creates an LTO by blending offerings
Chipotle's Quesabrisket
Photograph courtesy Chipotle Mexican Grill

NEWPORT BEACH, Calif. Reese’s had it right with its classic “Two great tastes that taste great together” slogan, and it remains a powerful strategy when blending the right two flavors.

Take Chipotle Mexican Grill, which has selected a smoked brisket it introduced nationwide in September and paired it with another recent menu addition, a quesadilla it launched in March.

The Newport Beach, Calif.-based fast casual chain is featuring a limited-time offer (LTO) through Halloween of the Quesabrisket. The entrée is a brisket-stuffed cheese quesadilla served with queso blanco, tomatillo-red chili salsa and, on the side, tomatillo-green chili salsa.

Chipotle suggests diners try the LTO with its latest “menu hack,” created by mixing the queso with the red chili salsa directly in the entree’s packaging.

The chain called the dish a balance of smoky, sweet and heat, and previously said the smoked brisket was one of its most requested items.

Click here to read more at Restaurant Business.

Click here to read more foodservice ideas to steal.

Steal This Idea is brought to you by Eby-Brown.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says

Trending

More from our partners