Steal This Idea: Create Beverage Buzz Via Seasonal Theme

Wawa’s handcrafted drinks get summer name all their own: Siptopia
Festive frozen beverages
Photograph: Shutterstock

CHICAGO  Consolidating its new and old made-to-order beverages under the festive name Siptopia, Wawa is jazzing up summer and bringing a sense of unity to the program.

Wawa is encouraging customers to “Cool down for the summer” with new choices including Frozen Coffee and a new flavor of Frozen Refreshers: Strawberry Dragon Fruit.

Frozen favorites—fruit and cream smoothies and frozen cappuccinos—include Strawberry Banana, Blueberry Pomegranate Mango, Strawberry Banana Cream and Chocolate Chocolate Chip.

Another Siptopia category, Hot & Iced Delights, offers lattes, cappuccinos and macchiatos served hot or iced in decadent varieties such as Mocha Mint Latte and Salted Caramel.  

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