Foodservice

Steal This Idea: Trumpet Fresh, Made-to-Order Food

Sheetz plays up its program ‘that rivals any quick-serve restaurant’
Illustration of multitasking chef cooking
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CHICAGO  Who doesn’t want what they want when they want it—and fresh?

Altoona, Pa.-based Sheetz isn’t pulling any punches on its website as it promotes its Made-to-Order foodservice program, proclaiming that its food is fresh and “rivals any quick-serve restaurant you’ve ever visited.”

Giving it the abbreviated “M-T-O,” Sheetz said on its website, “We use only the highest quality ingredients and prepare your food especially for you, while you wait. Get exactly what you want, when you want it, 24/7. That’s pretty convenient.

Sheetz uses “cutting-edge technology” so customers can order via touchscreen or online.

“Browse our extensive menu and check off your custom options with the touch of a finger,” the website says. “Quick. Easy. Nonverbal. Nothing wrong with that.”

From breakfast to “a 3 a.m. late-night snack,” Sheetz said, “all menu items are available all day.”

Each store has a fully stocked made-to-order, grab-and-go, ready-to-eat selection with hot breakfast sandwiches, fresh fruit, cheeses, yogurt and more, according to the website.

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