Convenience-store retailers looking for an attention boost might want to bring back a mascot from the past—or even create a new one.
Quiznos is aiming to garner attention via a new digital campaign with the Spongmonkeys.
“The sandwich chain, which has closed 95% of its U.S. locations over the past 15 years, is hoping to generate attention and jump aboard the nostalgia bandwagon by bringing back the oddly shaped rat-like figures in a digital ad campaign,” Restaurant Business said.
Spongmonkeys last appeared on TV ads for Quiznos in 2005.
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