BIRMINGHAM, Ala. — Fresh fried chicken concept Chester’s Chicken is adding an LTO with sweet heat: Honey Stung Chicken Sandwich and Honey Stung Chicken Bites.
Available now through Labor Day, the sandwich and bites feature Chester’s signature specially marinated, double-breaded and fried fresh chicken “sauced and tossed” in Frank’s RedHot Stingin’ Honey Garlic Sauce to give a spicy, garlicy blend of sweet and heat.
A recent survey shows nearly two-thirds of consumers like or love spicy flavors or foods, the Birmingham, Ala-based company said.
Honey Stung Chicken follows the spring rollout of Chester’s new Hot N Spicy Poultry Rub, which, when paired with Chester’s Hot N Spicy Breading, increases heat and flavor on its bone-in chicken and all-white-meat Super Tenders that are twice the size of tenders elsewhere, the company said.
“We’ve already staked claim that we’ve been making the juiciest, crunchiest chicken on the planet for decades,” said William Culpepper, vice president of marketing for Chester’s Chicken. “We’re now turning up the heat with our new extra spicy seasoning as well as fan-favorite Honey Stung Chicken, available this summer only to add a kick to the road trip season.”
This marks the first time the Honey Stung Chicken Sandwich will be available at all Chester’s locations nationwide after a successful launch at Love’s Travel Stops & Country Stores in summer 2020.
Birmingham, Ala.-based Chester's Chicken offers fried chicken in convenience stores, truckstops and supermarkets. Chester's marinated chicken is double breaded using an old family recipe. Chester's menu includes bone-in chicken, tenders, bites, sandwiches and potato wedges as well as breakfast, homestyle sides, dipping sauces and desserts.
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