Torani Joins Fantasy League, Debuts Puremade Galaxy Syrup

Company consulted on flavor with Virginia professor who studied molecular composition of dust clouds in space
Torani's Puremade Galaxy Syrup
Photograph courtesy of Torani

Syrup and sauce manufacturer Torani is boarding the ship of companies launching fantasy flavors. The first entry in this genre for the San Leandro, California-based company is its 2024 flavor of the year: Puremade Galaxy Syrup.

Others creating fantasy flavors, for example, include Atlanta-based Coca-Cola Co.’s Creation series of four limited-time flavors rolled out since 2022, its most recent being Dreamworld.

Fantasy flavors align “with consumers’ desire for both escapism and all things outer space,” said Torani, which started in 1925. “The genesis of this futuristic, space-inspired flavor was informed by years of market research and data analysis, and crafted with the expertise of Torani’s dedicated team of flavor scientists.”

“At Torani, we’re huge flavor geeks, and Puremade Galaxy Syrup is by far one of our most fun and innovative launches yet.”

To ensure the taste of space was authentically represented in Puremade Galaxy Syrup, Torani reviewed a study on the molecular composition of dust clouds in space, consulting with Dr. Robin T. Garrod, professor of astronomy and chemistry at the University of Virginia, who worked on the research, the company said.

“The study uncovered a compound amidst the molecular cloud Sagittarius B2 that also exists on Earth and is known for giving raspberries their distinct taste with an aroma reminiscent of rum,” said Torani, which earlier this year rolled out a kettle corn flavor.

Torani said its flavor scientists captured “the essence of space in a bottle, developing Puremade Galaxy Syrup with notes of raspberry, dark rum and subtle minerality, accented by an eye-catching, deep purple hue.”

This flavor is suited for use in cold beverages, such as energy drinks, lemonades, cold brew, sparkling water, matcha and more, Torani said. As with all flavors in the company’s Puremade Syrup collection, Galaxy Syrup is made with pure cane sugar, all natural flavors, color from natural sources, no preservatives and no GMOs.

“At Torani, we’re huge flavor geeks, and Puremade Galaxy Syrup is by far one of our most fun and innovative launches yet,” said Torani CEO Melanie Dulbecco. “For nearly 100 years, we’ve harnessed our gold standard process to create amazing flavors that taste just like the real thing. Undergoing this process for Puremade Galaxy Syrup unleashed our team’s creativity and flavor expertise, and we ultimately crafted a product that’s on-trend and unlike anything else on the market.”

Torani said 2024 is projected to be a big year for space, with a total solar eclipse crossing North America on April 8 and astronauts returning to the moon in NASA’s Artemis II Moon Mission in November. In addition, 47% of Americans say they’ve done at least one space-related activity in the last year, including 26% who say they have looked at an image from a space telescope, according to the Pew Research Center.

“We’ve been exploring a range of different fantasy flavor profiles and looking at what’s resonating most with today’s consumer,” said Andrea Ramirez, consumer and customer market insight manager at Torani, which has more than 150 syrups. “2024 will be a major year for space exploration and cosmic events, making it the perfect time for Torani Puremade Galaxy Syrup to have its moment in the spotlight.”

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