Retailers looking to capture that movie-time vibe in the next convenience-store coffee offering? Kettle Corn is the newest syrup flavor from Torani.
Over the last year, Torani observed a rise in flavors dubbed “Sweet and …” which are layered flavor combinations anchored in sweetness and paired with another taste, the San Leandro, California-based company said.
“These blends, including sweet and savory, sweet and sour, and sweet and spicy, introduce complex sensations into the tasting experience,” Torani said. “Kettle corn is a manifestation of this experience, adjacent to one of the company’s most popular beverage flavors: Caramel.”
Torani’s Kettle Corn Syrup captures the flavor of freshly popped corn combined with sweet and salty notes, with a hint of hot oil flavor that’s part of the classic kettle corn experience, the company said. There also is a cooked Maillard note that adds a distinctive browned aspect to this starchy, salty and sweet flavor.
“What’s so great about kettle corn is that most people are already familiar with it, but they probably have not tried it in a beverage,” said Andrea Ramirez, consumer and customer market insight manager at Torani. “Consumers who enjoy caramel or vanilla with a hint of salt in their coffee drinks will love a pump of Kettle Corn Syrup in their hot or iced coffee.”
As kettle corn continues to trend upward, Torani is tapping into its familiarity with consumers and the nostalgic factor of freshly popped corn the flavor brings.
Kettle Corn, part of Torani’s Original Syrup line, is crafted with natural flavors and cold-filtered water. It comes in a 25.3-ounce bottle and retails for $10.19.
Tornai, which sells more than 150 syrups and sauces, was established in San Francisco’s North Beach neighborhood in 1925.
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