Booster Fuels Hires Brand Experience Expert

Will shape physical and digital touch points for mobile fueling service
Photograph courtesy of Booster

SAN MATEO, Calif. — The mobile fueling service Booster Fuels has created a new role at the company: vice president of brand experience and design.

Booster Fuels, which supplies fuel to fleets and consumers in California, Texas and Seattle, has hired Jason Anello to oversee the Booster brand experience, on both a physical and a digital level. Anello joins Booster from Aurify Brands, where he was chief marketing officer for five restaurant brands: The Little Beet, Melt Shop, Fields Good Chicken, MAKE Sandwich and New York City-area franchisees of Five Guys.

Jason Anello

Before his time with Aurify, Anello led his own agency and innovation marketing teams for Yahoo, Ogilvy and Digitas. 

Booster is an app-based service, allowing customers to coordinate, order and pay for same-day fuel delivery through their smartphone. Anello will develop the brand’s voice and tone, and he will form a creative team in 2020.

Since Booster launched in 2015, the San Mateo, Calif.-based service has delivered more than 20 million gallons of fuel to more than 350 fleets in 20 cities in California and Texas. In November, it entered its first Northwest market, Seattle, after wrapping up a $56 million round of series c funding from investors that include Enterprise and Total SA.


Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Company News

bp America Chairman, President Leaving Company

Lawler’s exit follows Looney’s resignation


Battling Lottery Theft in Store

Scratcher tickets an increasing source of retail losses

Company News

Three Bears Alaska Acquires 6 Stores

Sourdough sites just right for convenience/grocery retailer


More from our partners